![]() ![]() ![]() I like to look at the brand as being held up by three pillars: culture, community and cultivation. ‘With 93 Boyz, one of our primary objectives has been to address this community’s needs in the wake of the war on drugs. The lack of participation from our community in our industry is another glaring example of American hypocrisy,’ says Mensa. While it’s a blessing, it’s incredibly frustrating because the criminalisation of marijuana has been used to incarcerate many Black people and has destroyed many Black families. ‘93 Boys entered the legal cannabis market as the first Black-led brand to sell weed in dispensaries. In August, Mensa launched 93 Boyz, the first Black-owned cannabis brand in Illinois state, aimed at reinvesting in communities hit hardest by marijuana criminalisation.
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